How to Set Up a TikTok Ads Manager & Business Center in 2024

Are you ready to boost your business with TikTok advertising? In this guide, I’ll show you the easiest way to set up your TikTok Ads Manager and TikTok Business Center.

This guide will help you manage your ads, payments, users, and more, all in one place. Let’s get started!

Step 1: Create a TikTok Ads Manager Account

To create your TikTok Ads Manager account, follow these steps:

1. Click the link to the TikTok Ads page and hit the Get Started button.
2. Enter your email and create a password, then click Continue.
3. Fill in your business details, including your business name, phone number, time zone, and currency.
4. Choose your billing preferences – automatic payments are recommended, but you can opt for manual payments too.
5. After that, your TikTok Ads Manager account is ready, but there are more settings you should customize.

When prompted, select Custom Mode to unlock more targeting options. Now you’re ready to explore additional features of the TikTok Ads Manager.

What is a TikTok Business Center?

Before diving into ads, it’s important to understand the TikTok Business Center and how it works alongside the TikTok Ads Manager.

Think of the TikTok Business Center as an umbrella for all your business assets. It houses everything from your TikTok Ads Manager account(s), TikTok profiles, users, employees, and even ad performance data. With a TikTok Business Center, you can also control permissions, share assets, and manage multiple ad accounts in one place. This makes it an essential tool for businesses of any size.

When Should You Use TikTok Business Center?

If you manage more than one ad account, have a team handling your ads, or plan to collaborate with agencies or other partners, setting up a TikTok Business Center is a great idea. It simplifies the process of granting access to your ad accounts and helps you manage permissions securely. Even if you’re a small business, it’s helpful for scaling your ad operations in the future.

Step 2: Set Up TikTok Business Center

Here’s how to set up your TikTok Business Center:

1. In your TikTok Ads Manager, click on the Business Center icon in the top-right corner.
2. Enter your business details, such as the Business Center name and time zone.
3. Describe your business and add your billing information.
4. After setup, you’ll see your TikTok Business Center dashboard, where you can manage all your assets.

Step 3: Link TikTok Ads Manager to Business Center

Next, you’ll need to link your TikTok Ads Manager to the Business Center:

1. Go to the TikTok Ads Manager and find your ad account ID (it’s located in the top-right corner).
2. Copy the ID and enter it in the TikTok Business Center.
3. Assign roles to users (e.g., admin, operator, or analyst) based on their level of access.
4. You can now manage users, ad accounts, and even connect your TikTok profile to the Business Center.

Step 4: Add Team Members to TikTok Business Center

If you have team members or agencies working on your ads, you can add them to your TikTok Business Center:

1. Go to the Members tab and invite new users by entering their email address.
2. Set their permission level – admin, standard, or custom permissions.
3. Once they accept the invitation, they can help manage your ads, assets, and campaigns.

Step 5: Set Up a Product Catalog (for E-commerce)

If you run an e-commerce business, you can connect your product catalog to the TikTok Business Center:

1. Follow TikTok’s guide to link your e-commerce platform and create a catalog.
2. Once connected, you can manage your product listings and ads all within the TikTok Business Center.

Step 6: Finalize Payment and Create Ads

Now that your TikTok Business Center is set up, you can finalize your payment details and start creating ads:

1. Go to the Overview tab in the Business Center and set up payment options.
2. Create your first ad by heading back to your TikTok Ads Manager and clicking on Create Ads.

By following these steps, you’ll have both your TikTok Ads Manager and TikTok Business Center ready to go in 2024. These tools will help you effectively manage your advertising campaigns, grow your audience, and increase your business’s reach.